Miami Swim Week

Back in the office now and reminiscing about Swim Week down in Miami. OMG we could not have had a more perfect weekend. Anything better than brand new bikinis, Florida sunshine, and all our best friends hunkered down for the weekend? I don’t think so. Early Friday morning we packed our cars with all the […]

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Welcome To The Crew Barron Mamiya

We’re super pumped to welcome the young Hawaiian phenom Barron Mamiya to the Sun Bum family. Hailing from the North Shore, Barron is already one of the best barrel riders in the world, making a name for himself as a constant standout at both Pipe and Backdoor while holding his own at Off-the-Wall and Teahupo’o. […]

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Sun Bum x MasterCraft Sonny Session

In Florida it’s not too often to catch a full day of fun waves with no one out (in fact it’s officially impossible). Lucky for us, MasterCraft hooked us up with the epic endless wave making machine, so all we had to do was carve out a secret spot all to ourselves on the Indian […]

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Win The Ultimate Superbrand x Sun Bum Summer Setup!

Win The Ultimate Superbrand x Sun Bum Summer Setup! We teamed up with Superbrand to hook you up with the most killer Summer setup. Protect yourself from the sun and shred in style with this epic prize pack. The winning loot: – A Superbrand ‘Siamese Twin’ surfboard and Superbrand apparel package. – A bounty of […]

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Passafire on Sonny’s Porch

EPIC time last week hanging with the Passafire crew. We’ve always enjoyed listening to their music around the office, so imagine how stoked we were when they said they would come play a little jam session for us on the back porch. We called a crew together, grabbed some beers, and per tradition, dragged our […]

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Sun Bum x MasterCraft

Surf is what gets us up in the morning. Coffee in hand, the morning wave check and dawn patrol session with our crew is the stoke that fuels every day here. We’ve been cruising inland around the US (and Canada and Australia too) spreading the Sun Bum love and meeting the raddest people along the […]

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Bum Rush Tour // Seal Rocks, Australia

Our crew camped out in Seal Rocks in NSW Australia last weekend for Surfing World Camp. With pumping overhead waves there was no way we couldn’t run one of our impromptu Bum Rush contests. Around noon on the second day we sounded the horn and the show was on. For the next 30 minutes we […]

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Wayward with Julian Wilson

Go ahead and feast your eyes on this new vibey clip from our Signature ambassador Julian Wilson. Shot and edited by his close friend Jimmy Lees, we want to just go ahead and vote it best web clip of 2017. Enjoy. Photos by Nate Lawrence. // #JWayward

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Sun Bum Hair Care

Introducing five new hair care products to protect and nourish those sun drenched locks of yours. Blonde Shampoo & Conditioner Our Blonde Formula Shampoo and Conditioner are yellow, not purple. They have an enzyme that works to brighten blondes naturally versus purple, which is a chemical color to tone down brassiness. It’s a natural technology […]

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Hey Australia, #ShowUsYourBum

Since we landed on your beautiful shores last year we’ve felt nothin’ but all the warm and fuzzy feelings. We’ve met your family, your friends, been to your favorite beaches, and been rubbed all over your sweet bod … so naturally we want to take our relationship to the next level. So well, we’re just […]

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